Ijambo ryibanze Ubushakashatsi
Ijambo ryibanze- nijambo ryanditse, hamwe nandi magambo yingenzi, rishobora gusobanura ibikubiye mu nyandiko yanditse murwego rwo hejuru no kumenya ingingo yayo. Kuri interineti, ikoreshwa cyane mugushakisha.
Ijambo ryibanze ryubushakashatsi - ni moteri yo gushakisha optimizasiyo (SEO) imyitozo abanyamwuga bakoresha mugushakisha no gusesengura amagambo yishakisha abakoresha binjira mumoteri ishakisha mugihe bashaka ibicuruzwa, serivisi, cyangwa amakuru rusange. Ijambo ryibanze rifitanye isano nibibazo byo gushakisha.
Ubushakashatsi bwibanze
[hindura | hindura inkomoko]Intego yijambo ryibanze ryubushakashatsi nugukora amagambo neza kandi yibutse, amagambo afite akamaro kanini ariko atagaragara kubijyanye nijambo ryibanze. Ijambo ryibanze ryubushakashatsi ririmo kungurana ibitekerezo no gukoresha ijambo ryibanze ryubushakashatsi, cyane cyane MOZ, Semrush, na Google Trends. Ni ngombwa kugira ibiri kurubuga kimwe no gusubira inyuma kumagambo yingenzi yingirakamaro kugirango tubone ibisubizo byiza bya SEO. Nibyiza kwishakamo ijambo ryibanze rifitanye isano rifite irushanwa rito numubare munini wubushakashatsi. Ibi byoroha gutondekanya murwego rwo hejuru muri moteri zishakisha, akenshi biganisha kumurongo wurubuga rwinshi, nibyiza, guhinduka. Ingaruka ziyi myitozo nuko urubuga rutezimbere kubandi magambo yingenzi aho kuba ijambo ryibanze; Kubera amarushanwa menshi, ijambo ryibanze rirashobora kugorana cyane kurutonde. Hano haribintu bitatu byingenzi ugomba gusuzuma mugihe ukora ubushakashatsi bwibanze. Ijambo ryibanze ryiza rifitanye isano rya hafi numutwe wurubuga. Moteri nyinshi zishakisha zikoresha sisitemu yimbere kugirango igenzure akamaro kurupapuro rwurubuga rwijambo ryibanze, kandi ijambo ryibanze ridafite aho rihuriye ntirishobora gutondekanya neza kurupapuro rwurubuga. Ijambo ryibanze ryibanze hamwe namarushanwa yo hejuru ntabwo bishoboka cyane kuba hejuru. Ijambo ryibanze ridafite ubushakashatsi buri kwezi ritekereza kubyara bike cyangwa ntamodoka bityo rero bifite agaciro gake SEO. Guhuriza hamwe ijambo ryibanze kurubuga bigomba kwirindwa.
Ubwoko bwijambo ryibanze
Ijambo ryibanze rigabanyijemo amatsinda abiri yingenzi ashingiye kumirongo yishakisha.
Amagambo magufi - amagambo ashakishwa kenshi kandi igipimo cyo guhinduka kiratandukanye kuva 15-20%. Ntabwo zirambuye cyane kandi ntizifite umubare munini wamagambo (amagambo 1-2). Babona traffic traffic nyinshi ariko ihinduka rito. Kurugero: "Gura inkweto" nijambo rigufi.
Amagambo maremare maremare - ibiciro byo guhinduka biratandukanye kuva 70-80%. Bafite ibisobanuro bitangaje hamwe no kubara ijambo rirerire (amagambo 2-5). Babona traffic traffic ariko bafite igipimo cyo guhinduka. Kurugero: "Gura inkweto ziruka zihumeka" ni ijambo rirerire.
Ubushakashatsi bw'icyitegererezo
Ijambo ryamamaye cyane kandi rihiganwa muri moteri ishakisha Google ni "gushaka amafaranga". Ifite ibisubizo by'ishakisha 4,860.000.000, bivuze ko miliyari y'urubuga ruhuza cyangwa ruhatanira iryo jambo ryibanze. Ubushakashatsi bwibanze butangirana no gushakisha ibishoboka byose byijambo ryibanze bijyanye nijambo ryibanze "gushaka amafaranga". Kurugero, ijambo ryibanze "gushaka amafaranga" rifite ibisubizo bike cyane byubushakashatsi, 116.000.000 gusa, ariko bifite ibisobanuro bimwe nk "gushaka amafaranga". Ubundi buryo ni ukumenya neza ijambo ryibanze wongeyeho byinshi muyungurura. Kurugero, ijambo ryibanze "Shaka amafaranga murugo muri Kanada" biroroshye kuko birushanwe kwisi yose. Byongeye kandi, ijambo ryibanze rifite intego zitandukanye (amakuru, kugendagenda, ubucuruzi, nubucuruzi) bishobora guhindura uburyo umunyamakuru yibanda kuri iryo jambo ryibanze. Hano hari ijambo ryibanze ryubushakashatsi nibikoresho byo gusesengura birahari (kubuntu nubucuruzi).
Uburyo bwiza bwo gushakisha moteri yubushakashatsi busaba kugenzura neza ijambo ryibanze ukoresheje ibikoresho byihariye nisesengura (ibisobanuro birambuye). Ibi bikoresho bitanga amakuru arambuye yukuntu ijambo ryibanze ryatoranijwe rifitanye isano nubushakashatsi bwumukoresha, bikwemerera guhitamo ibikubiyemo no gukomeza kunoza ingamba zo gushakisha moteri yubushakashatsi.